Remarks on sales status:
1. Enterprises marked with "A" indicate that some products are exported, and the export ratio does not exceed 40%.
2. Enterprises marked with "B" indicate that the export ratio is close to 50%.
3. Enterprises marked with "C" indicate that the export ratio exceeds 50%.
4. Enterprises marked with "D" indicate that the export ratio exceeds 90%.
5. Enterprises marked with "E" indicate that part of the product is imported.
In 2021, the cumulative sales volume of five types of forklifts by domestic motorized industrial vehicle manufacturers will be: 1,099,383 units, an increase of 37.38% compared with 800,239 units in the same period last year. In terms of sales volume, China's industrial vehicle industry will break through the million-unit mark for the first time in 2021, which is another historic achievement after breaking through the 800,000-unit mark for the first time in 2020, setting a new record in China's forklift industry. The numbers excite domestic forklifters and encourage the continuous development of China's industrial vehicle industry. Especially in 2021, which is still under the influence of the epidemic, it is indeed gratifying to be able to achieve such results.
It has been more than two years since the outbreak of the epidemic. In the harsh environment of overseas epidemics, the whole country is working together to protect China's "pure land", and the industrial vehicle industry has grown against the trend. not open. 2021 is like a continuation of 2020. People in the Chinese forklift industry seem to have gradually accepted the uncertain normal and are used to constantly adjusting their expectations for the industry; 2021 is like a completely different start from 2020. Under the new normal, forklifts People try to give the world a new explanation. Under the influence of rising raw material and shipping prices, the growth trend in 2020 is still continued. In the future, we look forward to a healthier development of the industry. Below we take a look at the sales of various types of forklifts.
Classified by power, there were 441,595 internal combustion counterbalanced forklifts (IV+V), an increase of 13.24% from 389,973 in the previous year, accounting for 40.17% of the cumulative sales of five types of forklifts; 657,787 electric forklifts (I+II+III) , an increase of 60.33% from 410,266 units in the previous year, accounting for 59.83% of the cumulative sales of five types of forklifts.
According to the sales market, the domestic sales of motorized industrial vehicles were 783,620 units, an increase of 26.68% over the previous year's 618,581 units. Among them, 360,430 domestic internal combustion counterbalanced forklifts (IV+V), an increase of 7.51% compared with 335,267 in the previous year; 423,189 domestic electric forklifts (I+II+III), an increase of 49.37% compared with 283,314 in the previous year. A total of 315,763 sets of five types of forklifts were exported, an increase of 73.82% compared with 181,658 sets in the previous year; among which the export of internal combustion forklifts (IV+V) was 81,165 sets, an increase of 48.37% compared with the export volume of 54,706 sets in the previous year, and the export of electric forklifts was 234,598 sets Taiwan, an increase of 84.79% over the previous year's export volume of 126,951 units. The proportion of electric forklifts has been increasing in recent years due to the national emission policy and the demand for warehousing and distribution in the logistics industry.
(Part of the above data comes from the data of CITA and the General Administration of Customs)
From the sales volume of industrial vehicles:
In 2021, the top two industrial vehicles in China will account for more than 45% of the country's total sales.
In 2021, China's top 10 industrial vehicles will account for more than 77% of the country's total sales.
In 2021, China's top 20 industrial vehicles will account for more than 89% of the country's total sales.
In 2021, China's top 35 industrial vehicles will account for more than 94% of the country's total sales.
(Part of the above data comes from the data of CITA and the General Administration of Customs)
In 2021, there will be 15 industrial vehicle manufacturers with annual sales of more than 10,000 units, 20 industrial vehicle manufacturers with annual sales of more than 5,000 units, 25 industrial vehicle manufacturers with annual sales of more than 3,000 units, and 32 industrial vehicle manufacturers The annual sales volume of the manufacturer exceeds 2000 units.
In this ranking, the annual sales of the lowest shortlisted enterprises shall not be less than 100 million yuan, and the annual sales of Sany, Kalmar, Konecranes, Terex, Companies such as Manitou were not included in the rankings. Mitsubishi Wujiishi Forklift (Shanghai) Co., Ltd. includes four brands: MITSUBISHI, NICHIYU, TCM and ROCLA. Tailifu Machinery Equipment (Qingdao) Co., Ltd. is included in Toyota's ranking in 2020, and will be ranked separately in 2021. Tailifu's sales include Qingdao Tailifu and the total sales of Qingdao Tailifu exported to Taiwan Tailifu . Hyster Max Forklift (Zhejiang) Co., Ltd. will be ranked separately from Hyster in 2020, and will be included in the ranking together with Hyster in 2021. Yingxuan Heavy Industry Co., Ltd. participated in the ranking for the first time. The above adjustments will cause some companies to change in this year's rankings. There are also companies that have not been included in this year's ranking due to business adjustments, and have not been included in this ranking because their sales have failed to meet the requirements of our network rankings, or due to other reasons.
Anhui Forklift Group in this ranking still includes the sales of Lida, Toyota is the total sales of Toyota Industrial Vehicles (Shanghai) Co., Ltd., Toyota Industries (Kunshan) Co., Ltd. (including BT, Raymond Raymond), and Mitsubishi is Including the sales of Mitsubishi Wujiishi Forklift (Shanghai) Co., Ltd. and Mitsubishi Heavy Industries Forklift (Dalian) Co., Ltd., and Coron includes sales of Coron Forklift Trading (Shanghai) Co., Ltd. and Coron Equipment (Suzhou) Co., Ltd. More than 90% of Qingdao Clark Logistics Machinery Co., Ltd.'s sales are for export. Affected by the epidemic, the sales of products produced by foreign companies in China for export have declined. Therefore, some foreign brands have also dropped in the rankings this year.
In terms of sales volume, the top two manufacturers in the first tier, Anhui Heli Co., Ltd. and Hangcha Group Co., Ltd., will both rise rapidly in 2021. Because the two companies' reports for 2021 have not yet come out, but we understand that in 2021, in the face of the raging new crown pneumonia epidemic at home and abroad, Heli bucked the market and rose. Judging from the reports of the first three seasons, Heli will be ahead of 2021. The operating income in the third quarter was 11.900 billion yuan, an increase of 30.30% over the 9.071 billion yuan in the same period of the previous year. At present, Heli's aftermarket services for industrial vehicles have carried out businesses such as forklift leasing, financial leasing, repair and maintenance, remanufacturing and recycling, and second-hand car trading. The proportion of service-based revenue in turnover has increased to 13%. In the first three quarters of 2021, Hangcha's operating income was 11.492 billion yuan, a year-on-year increase of 34.06%. Hangcha has comprehensively promoted the electrification strategy and product line expansion. In 2021, the sales of electric forklifts will be nearly 110,000 units, a year-on-year increase of 55%. The sales of new energy forklifts will exceed 60,000 units, a year-on-year increase of over 100%.
Linde (China), Lonking, Zhongli, BYD, Nuoli, Toyota, Mitsubishi, and Jungheinrich, which are ranked second in the second tier, all have sales revenue of more than 1 billion yuan. Among them, Linde (China) The turnover is close to RMB 5 billion; the turnover of both Longgong and Zhongli has exceeded 3.5 billion. Longgong continues to maintain its domestic market share, and Zhongli’s overseas market is developing rapidly, with exports accounting for more than 60%; BYD continues to consolidate its market share. The position of the new energy forklift truck market; the proportion of Noli’s exports continues to rise; Toyota does not include Tailifu in its sales in 2021, and Tailifu ranks alone, so Toyota’s ranking has dropped slightly; Mitsubishi’s exports have reached 1 billion RMB; Jungheinrich Shanghai factory is responsible for the development and production of Jungheinrich counterbalance forklifts and reach forklifts.
Among the top 20 manufacturers, Tailifu, Liugong, KION Baoli, Ruyi, Hyster, Jixinxiang, Jianghuai, and Afterburner have sold more than 10,000 units. Among them, Tailifu is rooted in the mainland. The market has been in the market for more than 20 years. In response to the love of the market and users for Tailifu products for many years, it has invested in a new production base in 2021; Liugong has deeply digged into the market segment and the needs of end customers, introduced a series of new products, and entered intelligent logistics in an all-round way. The system integrates the market, vigorously develops the leasing business, and enhances the market and product competitiveness through a combination of various marketing models; Ruyi exports have accounted for more than 70%; The amount is included in it; KION Baoli leverages the "One KION" strategy, and the transformation and upgrading have achieved results; Ji Xinxiang will pay more attention to the production and research and development of electric forklifts and tractors in 2021; The production efficiency of the factory has been greatly improved, and sales have continued to rise in recent years; Hyundai Hailin takes flat management as the guiding principle, continuously improves the production efficiency of the enterprise, reduces costs, and achieves a record high performance.
Among the top 30 manufacturers, some companies declined slightly due to the impact of the market and the impact of national environmental protection requirements, but Tiyiyou further developed the international market on the premise of stabilizing the domestic mid-to-high-end market; Anhui Yufeng Intelligent Technology Co., Ltd. attaches great importance to the development of intelligent products, and the proportion of intelligent products continues to rise. In addition, Yufeng also takes advantage of the production advantages of the traditional forklift industry to produce unmanned forklift bodies, and Bianyitong has developed in the field of electric forklifts in recent years. Yes, mainly through technological innovation and patent accumulation, domestic non-standard electric forklifts have grown significantly.
Anhui Yufeng Intelligent and Suzhou Pioneer Logistics have developed intelligent products earlier, and currently have a certain influence in the intelligent product market.
Among the top 30 manufacturers, Heli, Hangcha, Longgong, Liugong, Jixinxiang, Jianghuai, Hyundai Hailin, Zoomlion, Tiyiyou and Dacha are the top 10 domestic internal combustion forklift manufacturers in China.
Among the top 30 manufacturers, Linde, Toyota (including Tailifu), Mitsubishi Wujies, Jungheinrich, Hyster (including Max), KION Baoli, Doosan, Coron, and Clark are active. Top 9 foreign forklift manufacturers in the Chinese market.
The total market share of domestic brand forklifts has exceeded 80%, occupying an absolute dominant position in the market. Heli and Hangcha occupy more than 45% of the market share; in addition to Heli and Hangcha, Zhongli, Nuoli, Ruyi, Hystermax, Jixinxiang, Tiyiyou, Huahe, Youen, and Shanye account for a large proportion of the export of domestic brands.
Among foreign brands, KION Group, including Linde and KION Baoli, is still the most dynamic company among foreign forklift trucks, with a market share of about 6.5% in the entire industry in 2021, the largest proportion among foreign brands. Mitsubishi among Japanese brands declined slightly due to the impact of exports.
Some companies have risen in the rankings in 2021. The reason for the rise is not to seize the market at low prices, but to increase prices while ensuring product quality, reflecting that the market is focusing on prices and slowly starting to pay attention to products. value; on the other hand, under the influence of national energy conservation and emission reduction, new energy forklift companies have grown rapidly, and their rankings have risen rapidly.
China's forklift industry has developed rapidly in the past ten years. According to statistics, 2021 will be the year with the highest proportion of electric forklifts reaching 59.83%. The reasons for the increase are market demand, national energy conservation and emission reduction and electric forklifts It is the result of multiple functions such as the gradual completeness of the industry chain in China. Among them, there are 529,221 electric walking storage forklifts (III), accounting for 48.14% of the five categories of vehicles, while the lightweight Class31 products account for 62.22% of the electric walking storage forklifts (III), which shows that the light electric walking storage The replacement of manual pallet trucks by forklifts has become a global development trend, and it is expected that the process of replacing manual handling by machines will be accelerated in the future. In addition, China's industrial vehicle industry is still exploring in order to find a more suitable power source for forklifts, and hopes to make breakthroughs as soon as possible.
In the past year, there have been some new development directions in the forklift industry:
Forklift sales in China exceeded the 1 million mark for the first time. While sales rose, new energy products became the protagonist.
2021 is not only a year for the industrial vehicle industry to set a new record, but also the year with the highest proportion of electric forklifts, accounting for nearly 60%. As the world pays more and more attention to environmental issues, as well as China's "timetable" for carbon peaking and carbon neutrality goals, as well as the efforts of the industry's complete machine manufacturers, the proportion of electric forklifts in China continues to rise. In addition to the increase in sales, we see that new energy products have become the protagonists. The sales volume of lithium battery forklifts in 2021 will be 332,640 units, accounting for more than half of electric forklifts and reaching 50.57%. The related new energy forklift technology is constantly innovating ,Complete. When there were only 8,681 lithium-ion forklifts in 2017, we mentioned in the ranking that year: new energy has always attracted the attention of the industry, but 2017 is estimated to be the "first year" of new energy, and it has become a hot spot for the entire industry. From the hotspot in 2017 to 2021, the deployment rate of lithium battery forklifts has exceeded half. In just a few short years, it can be seen that China's industrial vehicle industry is enthusiastic about lithium batteries, and well-known domestic companies have also increased investment in new energy forklifts. Of course, , New energy products are not just electric forklifts. Looking forward to the future, forklifts using other more environmentally friendly and natural driving methods will play a more important role in environmental protection.
In order to meet the official implementation of the "National IV" standard, the internal combustion forklift has been further improved in terms of technology.
Although the proportion of internal combustion forklifts is constantly decreasing, due to the relatively large base of internal combustion forklifts, they occupy an important and irreplaceable position in counterbalanced forklifts, especially in some specific application scenarios. The "National IV" standard for non-road mobile machinery will be officially implemented on December 1, 2022. Internal combustion forklift manufacturers and related accessory companies have launched models and related products that meet environmental emission standards. Technology and manufacturing capabilities have also been further improved.
Enterprises specializing in EHS have achieved considerable development and harvest.
In May 2021, the second "China Forklift Safety Day" event organized by the Industrial Vehicle Association was successfully held in Dongguan. The association advocates and calls on the industry to attach importance to forklift safety, effectively promoting the healthy development of the majority of enterprises. In June, China Fork Network-2021 Forklift and Mobile Robot Safety and Quality also officially set sail. The industry media advocated the high-quality development of the industry and improved the safety and environmental protection awareness of the industry. The industrial vehicle industry not only attaches importance to product quality, but also improves safety awareness. , and further enhance employees' health, safety and environment (EHS) awareness within the enterprise to ensure safe, fast and efficient production. With the continuous increase of forklift sales and market ownership, as a special equipment, forklifts play an increasingly important role in material handling. attention, and enterprises specializing in EHS will also develop by leaps and bounds in the industry.
China's position in the world's industrial vehicle industry is becoming more and more stable, and internationally renowned brands have increased their investment in China.
Since China replaced the United States as the world's largest industrial vehicle manufacturing and consumer country in 2009, China has played a pivotal role in the world's industrial vehicle industry. In 2021, after China's forklift sales exceeded the one million mark, it will be the largest in the world's industrial vehicle industry. The status will also become more and more stable. Although affected by the epidemic, well-known international brands are still optimistic about the Chinese market, dig deep for business opportunities in the Chinese market, and increase investment in China. In 2021 alone, several new factories will be completed, hoping to improve market share in China.
Under the epidemic, Chinese brands continue to "retrograde" overseas.
In the past two years, although the epidemic has brought about a short-term "stagnation", it has also caused countless business people to be confused. However, with the continuous and rapid development of China's industrial vehicles, more and more domestic industrial vehicle brands have gone abroad to expand overseas. In the international market, these companies keep thinking, looking for new ways to go to sea, turning "dangerous" into "opportunity", or secretly accumulating strength to prepare for sailing to sea again. Compared with the Chinese market, the pursuit of broad market opportunities that have not been fully exploited overseas has become the only way for a far-sighted and potential domestic forklift brand. At present, Chinese brands are getting rid of low-quality and cheap labels and developing towards mid-to-high-end brands. Brand forklifts have improved overseas recognition, especially lithium battery forklifts, which have increased by 181.50% compared with the same period in 2020. Of course, this It has a lot to do with the small export base of lithium battery forklifts. From this, we can also see that there is still huge room for growth in lithium battery exports.
Breakthrough in hydrogen fuel cell technology, 2021 will become the first year of fuel forklifts
In recent years, the improvement of fuel cell technology and its advantages such as high efficiency, environmental friendliness, and low noise have attracted the attention of countries around the world and have been more widely used. In terms of industrial vehicles, affected by the rebound in domestic production demand and the development of the logistics and warehousing industry, the domestic forklift market continues to grow. Under the pressure of domestic emission policies, the electrification of domestic forklifts is accelerating, but pure electric forklifts cannot fully meet the market. Demand, fuel cell forklifts can just make up for the shortcomings of pure electric forklifts with their advantages of fast hydrogenation, low temperature fear, stable operation, and wide power range. my country is now in the stage of accelerating the promotion of fuel cell forklifts. 2021 can be called the "first year" of fuel cell forklifts. Many companies have launched new fuel cell forklifts. Like electrification, hydrogen energy has become the key for many companies to realize an eco-friendly society in the future. One of the key development technologies. However, there are also high technical thresholds and high manufacturing costs for core components such as fuel cell stacks, and mass production has not yet been achieved; the improvement of hydrogen energy industries such as hydrogen production, hydrogen storage and hydrogenation infrastructure is the promotion of fuel cell forklifts. The important link restricts the development of fuel cell forklifts, such as the limited operating range of fuel cell forklifts. How to accelerate the process of fuel cell forklifts under the promotion of a number of favorable policies actively planned and launched by the state and various local government departments is the future development. One of the key points.
The product structure and marketing model of the industrial vehicle industry have changed.
China is an economy with a vast territory, rich economic levels, and interlocking resonance. In response to such a situation, the industry has launched refined products and services in the application and subdivision fields. At the same time, with the development of technology and market, forklift users are increasingly demanding. , complex and changeable, in response to such a situation, more flexible products and corresponding marketing methods are launched; China's economic structure transformation, supply-side reform, forklift truck manufacturers are improving their own quality, and continue to adjust and optimize product structure. , support forklift users to develop and compete in the direction of higher added value.
Hu Yangbo, general manager of China Fork Network, said:
"I am still optimistic about China's industrial vehicle industry! As I said last year, the cliff-like decline of the demographic dividend has brought unprecedented opportunities and challenges to the Far East, the world's factory. In the southeast of the "Hu Huanyong Line", due to environmental protection, carbon emissions, In terms of labor costs, the proportion of diesel vehicles will decline, and the proportion of 1, 2, and 3 vehicles mainly based on lithium batteries will increase significantly. With the country's land policy control over developed areas, special material handling in sub-sectors has a certain role. Market.Automation is characterized by black light factories emerging, system integration in intralogistics and AGV/AMR represent the future of this field, which means that they are eroding the share of manned forklifts in this area. Northwest of "Hu Huanyong Line", Due to environmental protection, carbon emissions, and low labor cost pressure, the demand for diesel vehicles is on the rise. We must note that, like traditional small-tonnage internal combustion forklifts, the internal lightweight handling equipment is becoming more and more concentrated. Senior practitioners and traditional The industry leaders must pay close attention to the latest technical direction of material handling (new energy, Internet of Things, artificial intelligence, etc.) and the in-depth "concern" and involvement of outsiders in the industry. A person, a company, an organization, a society and even a If a country wants to "shape its own bright future", it must examine the present, sum up the past, strategize strategies, and make strategic arrangements in advance in the era of uncertainty. Actively absorb new thinking, new ideas, and use new tools, in the ever-changing and fiercely competitive environment. In the market, summarize the laws and look for business opportunities. In the end, I will always stand at the forefront of the times, win the initiative, and establish an efficient crisis response mechanism, so as to remain invincible.”
China Fork Network strives to present the most convincing rankings to the industry. However, the comprehensive strength of an enterprise is the most important. It is not enough to measure the competitiveness of a company simply by sales volume and sales! How to improve the core competitiveness of the enterprise, such as the enterprise's innovation ability, differentiation, and individualized enterprise characteristics, the long-term development plan is the top priority. In addition, in 2021, a series of new environmental protection policies introduced by the state will be an opportunity for new energy forklift companies, and it will also effectively promote internal combustion forklift companies to continuously improve emission standards to meet market demand.
It should be noted that the benchmark for this year's rankings is based on international practice. As in previous years, it is based on the total sales of the five categories of motorized industrial vehicles (excluding semi-electric stackers and manual handling vehicles) of each brand manufacturer in that year. Income, for reference only.
China Forklift Network(www.chinaforklift.com)We always seek accurate and fair rankings of industrial vehicles to truly reflect China's national conditions. We welcome help and constructive comments from people in the industry.
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